The internet is global! And so is the reach of your online mail and SEO. One of the major advantages of online messages is the globalist. No matter where you or your recipient is based, this method paves the way to a global approach of promoting businesses. Borders, laws, postal services, charges are no longer a barrier. No other method of reaching out to the market can be personalized as much as internet based methods can be. Further because emails are just like letters, if used well, it allows you to create a bond with the prospect on an individual and personal level. The segmentation of the audience is also easy in this case, because people can be grouped on the basis of their time zones, their economic strata, their purchasing capacities, consumer behavior etc. This helps in more focused and relevant communication.
Any SEO campaign has to be measurable. The results, feedback and the reach to the target market all need to be gauged to ensure that the efforts being put in are worth it. Online mail can act as a litmus test in this context.