Email Marketing Is Necessary To Booster Your Projections

Marketing Tips 2The internet is global! And so is the reach of your online mail and SEO. One of the major advantages of online messages is the globalist. No matter where you or your recipient is based, this method paves the way to a global approach of promoting businesses. Borders, laws, postal services, charges are no longer a barrier. No other method of reaching out to the market can be personalized as much as internet based methods can be. Further because emails are just like letters, if used well, it allows you to create a bond with the prospect on an individual and personal level. The segmentation of the audience is also easy in this case, because people can be grouped on the basis of their time zones, their economic strata, their purchasing capacities, consumer behavior etc. This helps in more focused and relevant communication.

Any SEO campaign has to be measurable. The results, feedback and the reach to the target market all need to be gauged to ensure that the efforts being put in are worth it. Online mail can act as a litmus test in this context.

Reasons Why Marketing Is Necessary For Your Business

Mobile app marketing is such an exceptional way of connecting to your intended audience in an effective way every time. It is no more news that quite a number of people cannot survive without a mobile phone today. What will you do if you realized that your cell phone was missing now? I guess that you will go on an immediate search for it, after a minor panic attack.

However, the primary problem of an app store in the hot mobile app space today is lack of discoverability despite the fact that no product can succeed without exposure, no matter how great is such a product. Users must know your product or service before they can patronize it. This is why it is increasingly incumbent on publishers and developers to market their stuff as soon as it is fully launched. This is where app promotion will make the difference.

The major reason why mobile app marketing is necessary is that it will expose your apps to the entire world and get it discovered. Your app needs to do more than to just exist, going by the number of apps in the apps stores today, if you want it to sell. This type of app advertising will create awareness that will make people download your app.

Benefits of Mobile App Marketing:

Targeted Marketing:

Mobile marketing offers you the opportunity of targeting REAL potential customers, unlike other forms of advertisement that target many people. For the fact that you are not spending money on reaching people that are unlikely to make a purchase of your products or hire your services, you will save cost on advertising.

Personalized Communication:

Marketing Tips 3Personalized communication is one of the greatest reasons why mobile app marketing campaign is necessary to the marketers. You are giving your audience a feel of personal attention by sending messages to their mobile phones. It has been established that any form of personalized marketing is much more efficient than general marketing strategy.

High Response Rates:

Another reason why mobile app marketing is necessary is that it has high response rates. As a matter of fact, the average response rates for mobile marketing campaigns are about 15 percent. This is about five times higher than the average email marketing campaign. Higher response rates denote a higher Return on Investment (ROI) for you marketing budget.

Simple to Track and Tweak:

With technological development and advancement, you can easily track and tweak mobile marketing. As a matter of fact, you will be able to track the number of people that opened your message and the number of people that acted on your messages in most cases. Is it possible for you to track any of this with Yellow pages or newspaper ad?


This method of advertising services, products and ideas is newly discovered. For this reason, there are still a lot to explore about it. In order to expand its reach and create more preferences for this type of marketing, people think of potential schemes and original designs that are suited for the mobile advertising.

It is very difficult to make a service or product stand out against others, with more than one million apps available in the app stores. However, with mobile app marketing, your target audience gets your message about what your business is all about, who you are and the types of products that are available immediately and they can act on it.

How Important Is Online Marketing Necessary Today

Online presence is now an indispensable instrument for brand communication; the vivacity of online media makes it unparalleled in its effectiveness. The introduction of Web 2.0 technologies on the internet ushered in new modes of communication through integration of images, videos, animations, geo-tagging and live chats into HTML pages. The resulting platforms presented a rich media capable of conveying any form of information and thus making it a potent tool for advertising. Traditional marketing focus on billboards, TV and radio adverts, and brochure distribution while online marketing involves generating leads, generating traffic to websites, and engaging customers.

The underpinning of online marketing is in social media, a research conducted by State of Inbound Marketing in 2012 indicate that 42% of marketers in the US say Facebook is critical or important in their businesses. This is due to the higher lead-to-close as compared to outbound marketing. Similar research undertaken by HubSpot in March 2012 shows that 80% of US social network users prefer to connect to brands through Facebook. Marketing is a game of numbers and social media platforms already have the numbers. Marketing 101 dictates that brands follow the numbers.

The power of social media extends beyond marketing; users can interact with brand by asking questions and comment on various advertisements and announcements. This provides a feedback system to marketers enabling them to serve better adverts in future. On the flipside, consumers feel brands are much closer to them thus providing a psychological satisfaction and creating repeat customers. Online marketing is perhaps more pervasive in consumer products than business-to-business (B2B) advertising, this is due to the one-to-many form of interaction between brands and consumers. However, online marketing is also effective in consumer-to-consumer (C2C) branding, through the idea of creating personal brand individuals run consumer led initiatives.

Marketing Tips 1A new facet introduced by online marketing is the ability to measure efficacy of a campaign. Through social networks such as Facebook, marketers are able to check impressions generated by an advertisement with the number of people who liked it. Other metrics available to marketers online include number of people who share link to an advert, what people are saying about a particular product and the ripple effect create by an advert. With the advent of data mining technologies, consumer generated data about a specific brand/product can be analyzed to predict future trends or uncover spending patterns.

Retail is the top industry that acquired more customers through Facebook in the US followed by education and the tech industry; this is attributed to social media going mobile hence people shop from anywhere and also dig for information on the move. According to the International Telecommunication Union (ITU), mobile penetration rates have peaked 86 percent worldwide thus widening the reach expanse of online marketing through SMS based adverts. Of the 6 billion phones currently in use, 44 percent are Smartphones and marketers are now serving rich content adverts to these phones.

Smartphones also enable personalization of adverts, therefore increasing the conversion rate optimization of adverts. Combined with persuasive status updates and blog posts, online marketing offers the most cost-effective means to reach a wider audience in the shortest time possible and get instant feedback.